The AI rewriting tool copywriters keep on a hotkey

Yes — this is the core agency workflow. You create a style per client: the rules you would normally dig out of their voice guide, like sentence length, banned words, formality, and how they refer to the product. Each style becomes a shortcut, so rewriting in Client A's voice versus Client B's is just a different pick from the same menu — no re-prompting, no pasting voice guides into a chat window. The Free plan includes starter and personal styles; Pro ($12/mo billed annually) makes personal styles and multi-step workflows unlimited. If you work in a studio, the Team plan shares styles across every writer in the workspace and can connect a client's actual voice guide in Notion, Confluence, or Google Docs, so rewrites pull from the approved source instead of from whoever read it most recently.

Yes. Rewrait is a native Mac and Windows app that works at the operating-system level, not a plugin you install per tool. If you can select and edit text in it — a Figma text layer, the Webflow designer, a WordPress field, Google Docs, an email draft — you can select the copy, press Cmd/Ctrl+Shift+P, and replace it in place. That matters for copywriters specifically because client copy is scattered: the headline lives in Figma, the body in a doc, the meta description in the CMS, the announcement in an email tool. One hotkey and one set of client styles follows you across all of them, instead of four different built-in AI assistants with four different ideas of what the brand sounds like.

Rewrait is a rewriting layer: it starts from your draft and makes it sharper, shorter, warmer, or more on-voice. That is deliberate — the strategy and the idea stay yours, which is also why the output does not read like generic AI copy. For blank-page moments there is a useful side door: dictation. Speak the rough pitch the way you would explain it to the client — in English, Spanish, Portuguese, French, or German — and then run a shortcut on the transcript to shape it into headlines or body copy. You can also chain steps into a workflow, like shorten, then apply the client style, then sentence-case the result, and run the whole sequence as a single shortcut when a deliverable always needs the same passes.

Freelancers: the Free plan ($0) gives you 30 rewrites a month at up to 1,000 characters, which covers occasional polishing. Pro is $12/mo billed annually ($144/yr) or $15 monthly, with unlimited rewrites, 10,000-character selections, premium models, dictation, and API access — the realistic plan if you rework client copy daily. Agencies and studios: Team is $20 per seat per month billed annually ($25 monthly) with no seat minimum, so a two-person studio buys exactly two seats. Team adds shared workspace styles and workflows, company-context integrations (Notion, Confluence, Google Docs), and owner-managed seats and billing. Annual billing works out to two months free, and every new account starts with a 14-day free Team trial — no card — so you can test the shared-styles workflow on a live client project before paying.